Dad Water: Multimedia Campaign
It’s Dad O’Clock Somewhere
All the tequila, none of the BS. Meet Dad Water: Fruit infused tequila water just how you like it, not carbonated, low calorie, and flavorful. Say goodbye to that beer gut.
You deserve a break. #TakeALoadOff
Target Audiences:
Gen Z and Millennial alcohol drinkers
Drinkers of canned alcoholic beverages, seltzers in particular
Health-conscious drinkers of alcohol
Campaign Objectives:
Segment Dad Water as the most refreshing drink in the market due to its lack of carbonation and key ingredient: water
Increase Brand Awareness for Dad Water
Foster consumer loyalty
Campaign Strategies:
Highlight the unique name of the brand and the original flavor names
Parody the stereotypes around “Men’s alcoholic beverages” (Beer and straight liquor)
Use humor in the brand voice and OOH executions
Highlight natural ingredients in Dad Water
Campaign Creative Assets
